In the VSECU Blog you'll find financial and lifestyle resources to help empower possibilities for your personal success.
Over the course of my career, I’ve worked in the finance, travel and tourism, resort, athletic footwear and apparel, and snowboarding industries. As a result, I’ve learned quite a lot about branding and marketing at for-profit and non-profit organizations of every level from global brands to regional brands all the way down to niche brands.
When you’re just starting out in business, it’s hard to know how much you should spend on marketing. If you’re like most small business owners, you don’t have much budget to spend, so you’ve got to get by on what you’ve got. The biggest mistake you can make is to spend too little on marketing tactics, thus limiting the exposure people have to your products or services.
If you’re a business owner, solar energy can provide a range of benefits, including lower energy costs and tax incentives. Solar isn’t for every business, though, so you will want to do a little research to determine if it makes sense for yours. This article is just a brief introduction to get you acquainted with the basics.
Do you know that the Saturday after Thanksgiving is Small Business Saturday? And that when you buy from a Vermont vendor, you keep money in our state and support our local economy? While Small Business Saturday is a great chance to get out there and support your local stores, but don't forget—you can buy local every day of the year.
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What do you think of when you think of Vermont? For me, it’s our green mountains, kind and thoughtful residents, cooperative culture, amazing lakes and rivers, and our working landscape (Vermont farms). As a matter of fact, the Council on the Future of Vermont found that 97.2% of all Vermonters rank the working landscape and its heritage as one of their top values when they think of Vermont.
Louisa Schibli and Janice Shade are co-founders of Milk Money, a low-profit limited liability company that supports local investment, entrepreneurship, and small business through its local investment platform, educational and networking resources, and service for investors and entrepreneurs.
Janice Shade and Louisa Schibli are co-founders of Milk Money, a low-profit limited liability company that supports local investment, entrepreneurship, and small business through its local investment platform, educational and networking resources, and service for investors and entrepreneurs.